Artificial intelligence (AI) means the simulation of human intelligence in machines that are programmed to think like humans and mimic their actions. A good example of a well know AI is Sofia, a robot created in 2017 and who has traveled the world in speaking engagements… The ideal characteristic of artificial intelligence is its ability to rationalize and take actions that have the best chance of achieving a specific goal.

Artificial Intelligence enhances the speed, precision and effectiveness of human efforts. In financial institutions, AI techniques can be used to identify which transactions are likely to be fraudulent, adopt fast and accurate credit scoring, as well as automate manually intense data management tasks.

Below are some AI applications that you may not realise are AI-powered:

Online shopping and advertising

Artificial intelligence is widely used to provide personalised recommendations to people, based for example on their previous searches and purchases or other online behaviour. AI is hugely important in commerce: optimising products, planning inventory, logistics etc.

Web search

Search engines learn from the vast input of data, provided by their users to provide relevant search results. As a result, an online user may receive ads based on the types of websites they have visited. For example, If one has visited a sock website, he or she will soon see those kinds of ads popping up as they browse the internet and even using their email and social media accounts.

Digital personal assistants

Smartphones use AI to provide services that are as relevant and personalized as possible. Basic cellular phones provide voice communications, texting, and Internet services such as web browsing, instant messaging, and email. For basic cellular service Virtual assistants answering questions, providing recommendations, and helping organize daily routines have become global.

Machine translations

Language translation software, either based on written or spoken text, relies on artificial intelligence to provide and improve translations. This also applies to functions such as automated subtitling. Translation service is provided on the Gospel International (GI) website.

Smart homes, cities and infrastructure

Smart thermostats learn from our behaviour to save energy, while developers of smart cities hope to regulate traffic to improve connectivity and reduce traffic jams.


While self-driving vehicles are not yet standard, cars already use AI-powered safety functions. The EU has for example helped to fund VI-DAS, automated sensors that detect possible dangerous situations and accidents. One example is self-braking cars when someone walks in front of the car while the car is moving ahead or backing up.

Navigation is largely AI-powered.


AI systems can help recognize and fight cyberattacks and other cyber threats based on the continuous input of data, recognizing patterns, and backtracking the attacks. AI can efficiently analyze user behaviors, deduce a pattern, and identify all sorts of abnormalities or irregularities in the network. With such data, it’s much easier to identify cyber vulnerabilities quickly

Artificial intelligence against Covid-19

In the case of Covid-19, AI has been used in thermal imaging in airports and elsewhere, to detect and protect others. In medicine it can help recognize infection from computerized tomography lung scans. It has also been used to provide data to track the spread of the disease.

Fighting disinformation

Certain AI applications can detect fake news and disinformation by mining social media information, looking for words that are sensational or alarming and identifying which online sources are deemed authoritative. Such was the case that led to social media outlets such as Twitter, Facebook, Instagram, and other online sources, banning President Donald Trump and others from using their sites.