With over 20 years of experience in the Gospel Music Industry, LaVell R. Nero, launched Alternative Management and Marketing Group, LLC, in December 1998. Since that time he has had the privilege of

managing some great local Detroit independent artists and to work some great individuals in the industry who have imparted a great wealth of knowledge and guidance that has assisted him in this industry.

Alternative Management and Marketing Group is an independently owned entertainment management and marketing company specializing in helping independent artists, writers, and small businesses gain awareness and maximized exposure through various entertainment and marketing mediums.

AM²G utilizes all genre of communications, marketing and promotions for artist exposure through interviews, and performances through the gospel community; churches; public and private business sectors; radio announcers; television/cable; print and social medias.

AM²G is growing to become one of gospel industry’s leading entertainment management and booking agencies and its list of clients are making great strides as independent gospel artists in the industry and in the entertainment industry in general.

In 2018 the company obtained its first Quartet Industry artist Young Men 4 Christ out of Detroit, MI.

Young Men 4 Christ

By adding a Quartet Industry artist to the company’s music roster and having a book author as a client at one time. The company will be now moving towards becoming a full-fledged positive entertainment management and marketing company representing clients in the following areas: Music Industry, Television/Radio Media, Motivational Speakers, Play writers and Producers but not limited to.

Current Roster:

 Traditional Community Concert Choir Gospel Artist, Songwriter, Arranger, Producer and 2016

Emmy Award Winner for Best Documentary: “Let’s Have Some Church Detroit Style,” Dr. E. LaQuint Weaver II; The Hallelujah Singers, Detroit, MI

Traditional Community Choir Gospel Artist Songwriter, and Arranger Min. David A. Whitfield II Whitfield Productions, Detroit, MI

 Traditional Gospel Church Choir Artist Supt. Waverly B. Bumbrey; Refuge Temple Cathedral Voices, Detroit, MI

 Contemporary Gospel Soloist Artist and Songwriter Brotha Mike aka Michael McNeal, Bloomfield Hills, MI

 Contemporary/Traditional, Neo-Soul Gospel Duo Artist, Songwriters, Arrangers and husband and wife team Sounds of Imani, Harper Woods, MI

 Hip Hop Gospel Rapper Artist, Songwriter, Arranger, and Producer Min. SKS aka Shawn K. Sutton, Atlanta, GA

Smooth Jazz/Traditional and Contemporary Gospel Artist , Songwriter, and Arranger Saxophonist Daryl G. Beebe, Sterling Hgts., MI

Daryle G BeeBe

 Traditional Gospel Quartet/Male Group Artist, Young Men 4 Christ, Detroit, MI

2019 America’s Got Talent 2nd Runner Up Anthony T. White – Detroit Youth Choir, Detroit, MI

 International Contemporary Gospel Artist Eric Reverence, London, England

Eric Reverence

Music Administrator – 18 months

New Light Missionary Baptist Church, Detroit, MI, Rev. Frederick Brown, Sr., Pastor

Public Relation and Marketing Director -11years

Second Ebenezer Church, Detroit, MI

Bishop Edgar L. Vann, Jr, Senior Pastor
Promoted and coordinated many special community and concert events, conferences, and special worship services.
Organizer/Coordinator of the Annual HBCU College Fair and designer of the college fair model many organizations uses today.

Marketing and Promotions

Ms. Dorothea Sharon, Play writer – Strong Women Keep Coming; If These Hips Can Talk, and Strong Men Keep Coming, Flava Entertainment Group ( Marvie Wright, Dorothea Sharon, Derek Denham, and Keith Jackson)

Movies and Acting Seminar and Auditions for background singers for Lil Jay Z Tour

Assistant Director – 5 years

Second Ebenezer Missionary Baptist Church Mass Choir, Youth Choral, Director of Male Chorus, Choir Director – 6 years – Late Rev. Donald R. Vails and the Donald Vails Choraleers, Detroit, MI

Assistant Director – 17 years- Late Rev. Donald R. Vails and The Voices of Deliverance, Detroit, MI

Assistant Director, Late Lucille Lemons and The Lemons Gospel Chorus, Detroit, MI

Assistant Director, Metropolitan District Choir Under the late Dorothy Grant, Detroit, MI

Assistant Director -12 years, Oakland Ave. Missionary Baptist, Detroit, MI

Mass Choir and the Oaklandnairs Young Adult Choir, Director of the Mass Youth Choir


Post Master’s Certificate Program Currently Oakland University

Major: Higher Education in Educational Leadership

Michigan Career and Technical Education Certification Program August 2008, Wayne State University, Detroit, Michigan

Major: Business Education – Business, Management, Marketing, and Technology; Michigan Department of Education August 2002 Secondary Provisional Teacher Certification, Marygrove College, Major: Social Studies – Minor: Humanities

Master of Arts in Education, M.Ed. May 2001, Marygrove College – Griot Program, Detroit, Michigan

Major: Teaching Administration, Master of Science in Administration, M.S.A. December 1998, Central Michigan University, Mt. Pleasant, Michigan

Major: International Administration, Business Administration, B.A. June 1996, Morehouse College, Atlanta, Georgia, Major: Marketing Management


February 2015 – Current: The Road to the Texas Gospel Music Excellence Awards Celebration Musical, Detroit, MI

February 2019: Wrighteous Records “The Faithful” Award for Outstanding Leadership and Service to the Gospel Community, Houston, TX

June 2019: Pastor Galen Leverette, Greater House of Prayer, Chicago, IL, “Making the Difference” Award for dedicated years of outstanding service and commitment in the Gospel Industry Community.

November 2018: Recognized as the top Management for Musical Artists for 2018

November 2018: Selected by the Detroit Black Music Awards to be honor for my work and contribution to gospel music industry. June 2019: Musical Concert Celebrating 20 Years in the Gospel Industry.


New St. Paul Missionary Baptist Church, Warren, MI, Rev. Christopher Murray, Senior Pastor, www.newstpaulchurch.com Morehouse College Alumni Association, www.morehouse.edu

GMWA (Gospel Music Workshop of America) Detroit Chapter: www.gmwadetroit.org

Texas Gospel Music Excellence Awards, National Regional Ambassador Coordinator, www.tgmeahouston.strikingly.com

GMA (Gospel Music Association) www.gospelmusic.org

SAGMA (Stellar Awards Gospel Music Academy) www.thestellarawards.com

Detroit Music Awards Foundation, www.detroitmusicawards.com

The National Alliance of Gospel Music Professionals GMWA (formerly GAG: Gospel Announcers Guild), www.gag-thealliance.org, Dea. Dennis Cole, President

Alliance Leader for Metro Detroit Alliance of Gospel Music Professionals

The G.I.N. (Gospel Industry Network) Bishop Kenneth Wells, President, www.Thegin.org, The G.I.N. Leader for Metro Detroit

Contact Information:

Alternative Management and Marketing Group, LLC

Mr. LaVell R. Nero, CEO/Consultant
P.O. Box 442072
Detroit, MI 48244

Office/Cell: 313-618-8791
Email: LRNero@altmgtmktg.com

Website: www.altmgtmktg.com

Twitter: @Altmgtmktg1

Instagram: @Altmgtmktg1

Facebook: @Alternativemmg